How The Pisgah Tavern Served Transylvania County

In the 1940s Highway 64 (today Old Hendersonville Hwy) was the main route into Brevard from the east.  The road was used by visitors traveling into town, locals traveling to work at the Ecusta Paper Mill and anyone coming from or going to Hendersonville or Asheville. 

 

In front of the Pisgah Tavern, February 14, 1942.  Photo includes Leslie
Coleman (4th from left), Kathleen Wilson (5th), Jean Dixon (6th) and
owner, Fred Hunter (7th).

It was two-and-one-half miles from downtown Brevard to Pisgah Forest.  About midway along this heavily traveled thoroughfare was the Pisgah Tavern established by Fred and Gladys Hunter around 1941.

The Pisgah Tavern was a popular spot for a cold drink.  A newspaper notice stated that beginning April 1, 1942 the cost for 16 oz. and 12 oz. beers would be raised to 20 and 15 cents respectively, at several Transylvania establishments including the Pisgah Tavern, to cover increased wholesale prices.  The tavern sold wine and soft drinks, as well.  The business included a café serving sandwiches, homemade chili, pit BBQ, fresh ham, fried chicken and sizzling t-bone steaks. 

On May 9, 1944 the tavern held a Gala Opening of their new open-air Beer Garden.  Entertainment for the event included a floor show, tap dancing and free bingo with prizes.

In 1947 the Hunters opened the Pisgah Motor Court across the highway from the Pisgah Tavern.  It was the first motel style accommodation for tourists in Transylvania County.  Originally there was an 8-room unit.  Each modern room had its own bath and kitchenette, allowing for privacy.  There was also ample parking.  In addition, there was a cottage available for tourists and plans for expansion.

The Pisgah Motor Court included four cottages and 10 motel units, plus a large home when the Hunters sold the property to Mr. and Mrs. L.R. Brennan in early 1955.  Fred and Gladys Hunter later owned and operated the Brevard Motor Lodge (present day Food Lion shopping center) for a few years in the early 1960s.

Photographs and information for this column are provided by the Rowell Bosse North Carolina Room, Transylvania County Library. Visit the NC Room during regular library hours (Monday-Friday) to learn more about our history and see additional photographs. For more information, comments, or suggestions contact Marcy at marcy.thompson@transylvaniacounty.org or 828-884-1820.